Before
Home Page
Irish Building Supply
A collection of projects involving website facelifts or/and redesigns and brand identity updates
•••
The Macken family have very strong roots in the construction and hardware industry in Ireland. Having established as T&J Macken Building Contractors in Dublin in 1937, the company built many churches, schools and convents in the greater Dublin area.
16% Increase in Website Visitors
V.4 Version of osCommerce used
Home Page
Product Page
Main Menu
After
Home Page
Before Product Page
After Product Page
The Goal with visually updating Irish Building Supply was to retain brand colors and overall brand feel while making the website at hand cleaner, more modern and flexible. In the process, the Leading red color remained unchanged form it`s previous iteration, while being combined with light and dark Greys. The biggest change was done to the Main Menu, transforming it from simple horizontal list into extended menu, that provides a better look at every and each product subcategory.
Before Main Menu
- Crowded Horizontal Menu Website’s horizontal menu categories have little to no space to breathe
- Excessive Menu Layering “Categories” menu has unnecessary amount of category separation
- Subcategory Clutter Subcategories have no clear highlight and may be hard to spot on a text heavy page
After Main Menu
- Main Super-Menu Super Menu that is showing every available product category
- Visible Subcategories Upon selecting Main Category, all of respective subcategories are visible
- Visual Page Representation Image that represents the Product Category makes each menu item more recognizable
Interested in Makeover for your Website?
